台湾旅游农特产之所以能赢得国际旅游市场的成功，取决于两个方面的因素。第一，各类农特产品品质突出具有浓烈的地方特色；第二，注重品牌文化的耕织尤其重视品牌的包装与展示，对产品包装的设计意识和迭代意识都十分到位，几乎每半年或一个季度更新一次。

以下是台湾旅游产品经典案例之一“一之乡”，该品牌主要以当地特色传统手工糕点为主。整体品牌形象统一和谐，设计调性中式、清新、给人以独特的视觉感受。其设计的最大亮点在于融入风格化较强的插画充分体现了企业对传统工艺、纯正朴实、天然健康的敬畏与追求。

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The success of Taiwan's agricultural products in the international tourism market depends on two factors.First, the quality of various agricultural products is outstanding and has strong local characteristics;Secondly, pay attention to the cultivation of brand culture, especially the brand packaging and display, the product packaging design consciousness and iteration consciousness are very in place, almost every six months or a quarter update.

The above is one of the classic cases of Taiwan's tourism products "yizhixiang", which mainly focuses on traditional handmade cakes with local characteristics.The overall brand image is unified and harmonious, the design tone of Chinese style, fresh, give a person with a unique visual experience.The biggest highlight of its design lies in the integration of stylized illustration, which fully reflects the awe and pursuit of the traditional craft, pure simplicity and natural health of the enterprise.