设计的产出不是自娱自乐，也不是纯粹的艺术创作。它的根本在于为企业诊断问题并解决问题，为企业创造正真的商业价值和品牌价值。然而并非所有的设计、策略、广告公司都能做到，这与创意机构自身是否拥有真正的商业洞察力和市场敏锐度有关。

 

通俗的讲就是“创意直觉”，要拥有这种特殊而精准的直觉，既要具备天生的基因更需要后天无数案例的锤炼。

 

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The output of design is neither self-entertainment nor pure artistic creation.Its fundamental lies in diagnosing and solving problems for enterprises and creating real business value and brand value for enterprises.However, not all design, strategy, advertising companies can do this, it is the creative agencies themselves have a real business insight and market acumen.

 

Colloquially known as "creative intuition," this particular and precise intuition requires both genetic predisposition and a myriad of case studies.