插画作为当下设计行业内的新宠，其创造的商业价值与之前我们认知的插画已不可同日而语了。在国内农夫山泉对品牌和插画商业认知算是比较早的企业了，也是最早尝到品牌甜头的企业之一。想必大家对农夫的系列产品早已耳熟能详了，其实插画在包装设计领域的运用也并非很新鲜的玩法，只是因互联网的力量将不同风格的插画作品快速的推到了大家的眼球范围内，并迅速爆发其品牌价值。这是任何一个时代都没法比拟的。

今天我想给大家看的就是农夫的英国御用插画师的作品，相信有好多是大家平时都看不到的。这位插画师擅长将不同的元素及素材通过一些有趣的方式结合在一起，从而形成一种特别的视觉感，这很类似平面设计基础学科里面的解构和重组。特别强调的是插画师很早以前受医学解剖学的影响较深，直接影响了他未来的创作风格，也就是今天我们要看的这些插画风格。值得坚信的是在现在无限开放包容的时代里，任何一类艺术风格的存在都将得到不同程度的认可，这对每一个艺术创作者来说就是一个最好的时代！

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As a new favorite in the current design industry, the commercial value created by illustration cannot be compared with the illustration we have known before. In the domestic nongfu spring brand and illustration business cognition is a relatively early enterprise, is also one of the earliest taste brand sweet enterprise. Presumably we are familiar with the farmer's series of products, in fact, the use of illustration in the field of packaging design is not very fresh play, but because of the power of the Internet will be different styles of illustration works quickly pushed to everyone's eyeball range, and quickly outbreak of its brand value. This is unparalleled in any era.

Today I want to show you is the farmer's British illustrator works, I believe there are a lot of people usually can not see. This illustrator is good at combining different elements and materials in some interesting ways to form a special visual sense, which is similar to the deconstruction and reorganization in the basic discipline of graphic design. In particular, the illustrator was deeply influenced by medical anatomy long ago, which directly influenced his future creation style, that is, the illustration style we are going to see today. It is worth believing that in the era of infinite openness and inclusiveness, the existence of any kind of artistic style will be recognized to varying degrees, which is the best era for every art creator!