每个产品都有自己的特征和属性，而包装设计的作用就在于找到它最佳的表现形式。通常设计师在帮助产品设计一个包装的时候都是在做一道选择题，但充分了解和分析产品之后我们都会有多个设计方案，最终选择哪个方案取决于我们对产品的认识有多深。因为在我们的认知范围内最佳的解决方案只有一个，好的包装设计方案呈现出来都是会说话的，不需要我们做过多的解释和说明。当然一款成功的产品是由多方面因素组成的，但包装设计的成功与否或许只有这一个标准。

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Each product has its own characteristics and attributes, and the role of packaging design is to find its best form of expression. Usually, when designers help design a package for a product, they are doing a multiple-choice question. However, after fully understanding and analyzing the product, we will have multiple design schemes. The final choice depends on our deep understanding of the product. Because there is only one best solution within our cognitive scope, good packaging design plans are presented as talking, without requiring us to make too much explanation and explanation. Of course, a successful product is composed of many factors, but the success of packaging design may only have this criterion.