WALNUT OIL

紫江定制核桃油

紫江核桃油定制包装设计

本案将结合产品特性及市场的重新消费定位为客户解决销量和包装陈旧没有卖点的问题。铁树核桃是一种很特别的核桃种类，以果实外壳坚硬著称，同时果肉比一般的核桃营养价值更丰富口感更好。通过产品的特征我们对市场做了深入的研究和细分，最终把它定位于帮助孩子提升吃饭食欲的保健类高端产品。创意手法上我们别出心裁通过手绘的形式分别将针对的对象通过铁树核桃为核心串联成了两个具有故事性的生动画面，通过三个高、矮、胖、瘦，性别特征不一样的不同年龄的孩子一起拉核桃一起吃核桃的连续性故事重点突出了产品对象是可以针对不同年龄不同身体素质和不同性别的小朋友，这跟我们的卖点形成的高度统一。让爸爸妈妈在购买的时候能瞬间产生相比较其它同类产品更直观更具说服力的购买理由，其中画面中的三个小朋友在吃核桃的时候加入了他们平时吃饭的勺子和叉子作为道具既增加的画面的亲和力又增加了与小朋友的互动感。同时产品整体调性以白色为主，突出了产品的纯天然性和无任何添加的特点从而给消费者传达一个安全放心的信息，让爸爸妈妈更有安全感更放心给小朋友食用最终达到增加食欲增强体质的作用从而帮助小朋友更快乐更健康的成长。

This case will combine the product features and the market's re-consumption orientation to solve the problem of customers selling and packaging outdated. Tieshu walnut is a very special type of walnut. It is famous for its hard shell, while its flesh has richer nutritional value than regular walnut. Through the characteristics of the products, we have done in-depth research and subdivision of the market, and finally positioned it as a high-end product for health care that helps children improve their appetite for dinner. In creative ways, we ingeniously used hand-painted forms to connect the targeted objects through Tiehu Walnut as the core of the two story-like vivid pictures, through three high, short, fat, thin, different gender characteristics of different ages The continuity story of the children together to eat walnuts together with walnuts highlights that the product object can be for children of different ages and different physical fitness and gender, which is highly consistent with our selling point. Let mom and dad get a more intuitive and convincing purchase reason when compared with other similar products. The three children in the picture added the spoons and forks that they usually eat as props to increase when they eat walnuts. The affinity of the screen also increases the sense of interaction with the children. At the same time, the overall tone of the product is mainly white, which highlights the natural and no added features of the product to convey a safe and secure message to consumers, so that parents can feel safer and give them more food to their children and eventually increase appetite. Strengthen the role of physique to help children grow happier and healthier.

品牌设计包装设计全案策划

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